Portfolio

Copywriting Samples

Homestead
Web Site

SpotMixer
Web Site

QuickBooks
Web Site

Intuit
Datasheet

QuickBooks
Direct Mail

BeOS
Retail Package

Business Engine
Datasheet

Visionael, Inc.
Brochure

NeoClarus
Datasheet

About the Company

Frances Cherman & Associates is a simple, cost-effective resource for powerful, exciting marketing and promotional copy, creative concepts and Web site development. I specialize in creating relentlessly ‘on-message’ copy and content for the Web, direct mail, collateral, packaging, branding, and social media marketing.

For larger projects, I collaborate with ‘the associates’: my trusted network of specialists in design, SEO, list management, project management, and Web application development.

This ‘on-demand’ service model means I can complete most copywriting projects much faster and at a lower cost than full-service agencies that have to cover their full-time staff and facilities. Better still, you get the personal attention of a seasoned professional with a 15-year track record of proven results.

With dozens of satisfied clients in technology, consumer-goods, and the financial industry, I've earned a reputation for delving deeply into the customer’s reality, asking the tough-but-important questions, and “getting it right” the first time around. I'm pleased to have served dozens of innovative and successful companies in the San Francisco Bay Area and beyond.

Clients

These are just a few of the organizations I've been proud to serve.

  • Apple
  • Autodesk
  • Borland
  • Business Engine
  • Fidelity Financial
  • Fisher Scientific
  • Harry & David, Inc.
  • Hello Direct
  • HP
  • Homestead
  • IDG Worldwide
  • Intuit
  • Jameco
  • LegalZoom
  • Netflix
  • PayNearMe
  • Rainmaker Systems
  • Spotmixer
  • Symantec
  • Visionael
  • Wells Fargo
  • West Marine

Contact








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“

As usual, you’ve done a tremendous job. I love the tone, content, and approach. Very strong and exactly what I wanted to convey.”
~Alisa Erba
Intuit

“Wow. What a pleasure to read your copy!”
~Josh Leichtung
Jameco

“You’ve done a great job breaking us from our marketing speak!”
~Alex Leary
Intuit

“Great job on this. I want to buy StoreFront after reading this!”
~Dave Garr
Homestead

“My team does not know how they would have survived this launch without you!”
~Lisa Marco-Pritchard
Intuit